The Future of Period Care

Creating a more sustainable, more beautiful future 

AWWA is a period care brand that deeply reflects the relationship and connections between oneself, our environment, and planet. Our products help people all around the globe to manage their monthly cycles with confidence and connection without the negative impact associated with single use period products.

AWWA lives and breathes inclusivity for all who menstruate or experience minor bladder weakness. We are rooted by indigenous traditions that celebrate ikura (Māori translation for period) and aim to reconnect our growing community to traditional wisdom and practices that are equally relevant in today’s world.

AWWA’s purpose and why we exist is:

  • To do our part to eradicate period poverty
  • To have a net positive impact on our environment
  • To change the narrative to ensure positive emotions about periods

Read all about AWWA's global impact in our latest report for the 2021 financial year AWWA 2021 IMPACT REPORT

Waste Reduction
Single use period products are made with plastic, meaning they can take up to 500 years to breakdown in our landfills.

As of 15th June 2022; Together with our customers, AWWA has prevented almost 23 million single use period products from ending up in landfills and waterways in New Zealand and around the world. This number continues to grow every day with new customers making the decision to move to a more sustainable period product. 

Each month AWWA customers are preventing almost 1 million single use period products ending up in landfill.

Made with care. Care for you, care for the earth
From the natural, organic and recycled fabrics we use, our toxic-free processes to the ethical makers and our carbon footprint. We aim to live by our social & environmental mission. 

Behind the product
We use a mix of ethical suppliers and have full transparency across our supply chain from cotton growers to nylon recycle processing, spinning, dyeing, fabric & trims supply to cut & sew production. Our traceable supply chain is transparent on each styles main product pages. Not all styles are made in the same production house or use the same fabric, below is a top level look at our products. 
Made in Sri Lanka
Styles Inner & Outer material
All Day Classic
Frankie Low Cut

Certified recycled nylon
Fabric dyed in Oeko-Tex certified mill

Eva Hipster
Certified recycled nylon
100% certified organic cotton yarn
Fabric dyed in Oeko-Tex certified mill
Cotton Thong
Cotton Briefs & Matching Bralette
100% certified organic cotton yarn
Made in China 
Styles Inner & Outer material
All Day Cotton
Cotton Colours
100% certified organic cotton yarn


Skye High
Certified recycled nylon
100% certified organic cotton yarn

Cotton Basic
100% certified organic cotton yarn
Fabric dyed in Oeko-Tex certified mill

Boxer Brief
TENCEL™ modal 
Certified recycled nylon

Better Business
Sustainability is incredibly important to us.  Yes, the period proof underwear we make is a better choice than pads and tampons for the environment but we appreciate that the process in making them together with our day to day business operations can also have an impact on the environment through the output of carbon emissions, which is not ideal.

Businesses are a huge contributor to the output of carbon emissions and that’s why 
we are delighted and proud to announce that AWWA is not only a net zero emissions business but now also a Climate Positive Business! 

We're carbon positive cool, what does that mean?
AWWA have measured and offset 120% (at least) of our carbon footprint for our business operations with certified carbon credits through Ekos. This footprint includes:

  • The freight associated with getting the yarn to the fabric mill, the fabric to our manufacturers in Sri Lanka and China, and then our completed AWWA to your doorstep;
  • The total kilowatts of power used by our manufacturers in Sri Lanka and China and the kilowatts of power used by AWWA here in Aotearoa. 
  • All fuels used by our company vehicles, all flights and accommodation both local and international;
  • All non recyclable waste at our manufacturers in Sri Lanka and China and the AWWA office in Aotearoa.

These certified carbon credits are sourced from projects that grow and protect native forests in New Zealand and the Pacific Islands and help to deliver climate resilience, waterways protection, erosion control, biodiversity conservation and community economic development.

Here is our carbon footprint inventory report:


Area of Business:
Period care

Organisational Boundaries

This measurement covers the following sites:

AWWA Office - Te Atatu Peninsula, Auckland, New Zealand
AWWA Office - 
7 Pitchill Street, Blenheim, Marlborough, New Zealand

Operational Boundary Business Operations Scope 1, 2 and 3 emissions resulting from:

  • Company Vehicles
  • Electricity
  • Purchased Goods & Services
  • Fuel & Energy Related Emissions
  • Upstream Freight
  • Business Waste
  • Business Travel
  • Staff Commuting
  • Contract growers & processing
  • Provision of production materials
  • End of life disposal/treatment of sold products
Emissions Total emissions = 
106.89 tCO2e
Offsets Total offsets =
128.26 tCO2e

    AWWA has elected to offset 120% of these emissions with Indigenous forest VERs (Verified Emissions Reduction Units) certified to the Plan Vivo standard provided by Ekos. Through this measurement and offsetting, AWWA has qualified for Climate Positive Business Operations certification for the 2021 financial year and has been issued certificate number 40000551.

    Why have we bothered?
    Today more than ever, we are becoming increasingly aware of how we have reached a point where our human footprint is affecting the earth. We are presently at a tipping point; what we do in the next 50 years will shape what the next 10,000 years looks like, therefore it is crucial to understand where we are right now. We know that to keep temperature rise below 1.5C within this century we need to reach net-zero carbon emissions by 2050.

    So what does this mean for me, and why should I care?
    Now when you purchase your period-proof underwear with AWWA, you can be sure that you are not contributing to the problem of the output of carbon emissions by doing so. All energy used in the making of the underwear together with the flight and courier that gets your AWWA to your doorstep will be fully measured and offset with carbon credits.  

    Even better, You are choosing to manage your period with a product and from a business that is not only net carbon zero, but has a positive effect on the environment because it purchases 20% more carbon credits than the emissions it outputs. Amazing!! 

    Why climate positive and why EKOS?
    Globally we are in a transition to a low carbon economy, with rapidly growing demand for climate solutions that deliver sustainable land management outcomes.  As a business, we feel great responsibility to ensure that not only are we producing a sustainable product but that the process and business operations that we engage in equally have a positive impact on our environment. 

    Becoming climate positive through Ekos was a no brainer for us.  Ekos are at the forefront of forest carbon financing, working with landowners, businesses, universities, councils and governments to drive green innovation.

    One method of carbon credit production is through reforestation and rainforest protection. To operate within the carbon market these projects and their carbon claims must be measured, verified and certified. The carbon sequestration that occurs through photosynthesis within these projects is converted and issued as carbon credits. One tonne of sequestered carbon results in one carbon credit. These credits are held in a registry. When a consumer (or business like AWWA) offsets their carbon emissions through the purchasing of carbon credits, these credits are permanently cancelled and are no longer available for purchase (this avoids any risk of double counting).

    The projects in Aotearoa that AWWA have invested in through carbon credits with Ekos:

    Kānuka Hill is 76.4ha of naturally regenerating indigenous forest located in Uruwhenua, Mōhua (Golden Bay), Aotearoa. Certified under the New Zealand Emissions Trading Scheme.

    Aotearoa’s first carbon credits produced from tall indigenous rainforest. This pioneering project contains 738ha of forest on Māori land in Southland. This project supports community development, biodiversity protection and improved water quality. Certified to the Plan Vivo carbon standard.

    Indigenous reforestation of 91ha of marginal farmland in Mōhua (Golden Bay), Aotearoa. A community based initiative where carbon sales go directly to conservation management. Certified under the New Zealand Emissions Trading Scheme.


    To download your own carbon footprint calculator, head to