Female founders

Revolutionising how we period

The founders, Michele and Kylie
For many of us, how we talk about our own period and what we learned when that day came, is so very different to how it was spoken about by our Tipuna (ancestors). As mothers to daughters, we wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. To create a more empowering, more sustainable, and a more beautiful future. 

AWWA is derived from the Māori word 'awa' meaning river or flow. Māori referred to their period as te awa atua - the divine river, and this is the foundation our our brand. AWWA offers a world where every person can feel divine and empowered during their period. 

Read more about the traditions of māori and periods.

A modern alternative to traditional period products 
We provide people of all shapes, sizes, and identifiers with innovative, sustainable products to effectively manage their periods.

Our better for you range of comfy reusable period absorbent undies, thongs, boxer briefs and swimwear removes the hassle, waste and disruption from your period day.  AWWA's innovative sustainable fabric technology uses four super absorbent, moisture-wicking, anti-microbial and leak resistant protective layers to keep you dry all day long. Simply wear, rinse, wash, and reuse AWWA for an easier way to period.

Read more about how our undies work.
Made with care. Care for you, care for the earth
From the natural, organic and recycled fabrics we use, our toxic-free processes to the ethical makers and our carbon footprint. We aim to live by our sustainable mission. 

Together we have saved 6.7 million single-use period products going to landfill in the last 12months (May 2020-21), increasing with every new customer.  
Read more about our carbon positive business.

Ending period poverty
Everybody should have the opportunity to manage their periods with dignity which is why we donate 5% of all our underwear produced towards ending period poverty in New Zealand. 
Read more about period poverty movement.

More than your flow
Our absorbent technology supports you through pregnancy and incontinence. Making us period proof, postpartum proof and pee proof with a range of absorbency levels and styles to suit you.
Want to change the way you period? Explore our range.