Shop Indigenous this Christmas


NUKU is a creative and social impact storytelling kaupapa profiling 100 Indigenous  wāhine across Aotearoa, through portrait photography, audio podcast and more.  The NUKU100 wāhine work across diverse sectors including social services,  environment, entrepreneurship, media, arts, health, sport, academia, gender  equality and advocacy for Indigenous land rights, systems and practices. 

Our pick: Nuku Book. Made by and completely about Indigenous women, this self-published book  is a timeless collection of the stories of 100 kick-ass Indigenous women  doing things differently. 



2. Thea Ceramics

Contemporary, hand-thrown ceramics for everyday use. From Waiheke Island.

Our pick: the tumblers are perfect for wrapping your hands around a hot drink to start your day.  



3. Korowai + Co

Korowai+ Co (the home of Kids Korowai) was founded on Waitangi Day 2019 by Hiria Faufua (Ngāti Hine / Ngāti Kuri). Their mission is to empower through Korowaitanga. They are proud to be a family owned and operated business with 3 generations currently involved in all areas of the business.

Our pick: Tino Rangatiratanga Earrings. 




4. Be Humble

From their website - We are Abby & Zoë. We are Mothers, Wives and creative souls who are passionate about making beautiful, affordable, organic goodness.
We hand make all our products and they are safe for the whole family to use.
We are proud Maori women who look to our traditional practices for guidance. We are grateful to have access to a backyard full of plants native to Aotearoa and as our knowledge base increases so will our products.  We are big believers of “You shouldn’t put anything on your Skin you wouldn’t eat!!”  

 Our pick: Whiti Body Oil. This oil will gently nourish your skin all whilst leaving it with the most beautiful subtle shimmer. 



5. Tuhi Stationery

From their website: "We were blessed to be raised by nannies in rural Aotearoa, who loved to write and keep journals. Who told us stories of Hina and our Taiao, about our people’s history as voyagers, strategists, and kaitiaki.

We knew to look into our own traditions and practices for guidance on how to plan, to use what we had, always thinking collectively, with gratitude, to achieve our goals and purpose. Unable to find resources we could use at mahi, and in our kainga that included Te Reo Maori and our own Matauranga we decided to create our own!

Tuhi Stationary was born.
‘Tuhi’ means to write, draw, create.

Our pick: Maramataka Journals - the perfect gift for anyone wanting to understand more about the Maramataka whether they are already familiar with it, a new learner or even choose the children's journal. 



6. Maori Mermaid 

Meet Jess: "I’m an illustrator and a writer of Ngāruahine, Ngāpuhi and Ngāti Ruanui iwi. I work primarily on Instagram through my account @maori_mermaid. My work is focussed on reclamation, confidence in whakapapa, māoritanga and self-empowerment. I sell prints and posters (and sometimes t shirts) through my shopify and do commission mahi."

Our pick: any of her beautiful prints that speak to you. 



7. Hiakai cookbook 

A breath-taking account of Maori food - its traditions, ingredients and tikanga – from Monique Fiso a modern-day food warrior, taking Maori cuisine to the world. This book is unforgettable: ranging between history, tradition and tikanga, as well as Monique’s personal journey of self-discovery, it tells the story of kai Māori, provides foraging and usage notes, an illustrated ingredient directory, and over 30 breath-taking recipes that give this ancient knowledge new life. Hiakai offers up food to behold, to savour and to celebrate.

Our pick: Signed copy of Hiakai 




8. Awhina-Rose Ashby Collection

Handmade earrings by Awhina-Rose Ashby. 

These stunning pieces are made from recycled wood, Kauri or bamboo and are perfect for everyday wear. 

Our pick: honestly, everything! But we, having daughters, do love the māmā and daughter matching sets. 




9. Te Awa Atua 

Dr Ngahuia Murphy has a new website and we are in love! Check it out here.

Our pick: Her books, Te Awa Atua and Waiwhero, are so inspiring and empowering for anyone wanting to reconnect to their ikura. 



10. Aria Collection 

Aria Collection is a New Zealand activewear brand established in 2020 with the vision to be the leading provider of the most inclusive, functional, and stylish athleisure wear in the world. Their goal is to help implement positive mindsets around all bodies and help women reach their potential with no limits or boundaries.

Our pick: We love the tones of this collection.



11. AWWA Period Care

How could we not include AWWA in this list?! ;) An indigenous business out there changing the period game. We're unpacking the stigma around periods and reconnecting menstruators to their cycle. 

Our pick: Until the 21st of December, when you buy 2 pairs of Hina Briefs we'll send you a 3rd pair free!