Female founders
Revolutionising how we period
The founders, Michele and Kylie
For many of us, how we talk about our own period and what we learned when that day came, is so very different to how it was spoken about by our Tipuna (ancestors). As mothers to daughters, we wanted to advocate for, break down the barriers, and unpack the stigma around periods that we have all faced. To create a more empowering, more sustainable, and a more beautiful future.
AWWA is derived from the Māori word 'awa' meaning river or flow. Māori referred to their period as te awa atua - the divine river, and this is the foundation of our brand. AWWA offers a world where every person can feel divine and empowered during their period.
Read more about the traditions of māori and periods.
A modern alternative to traditional period products
We provide people of all shapes, sizes, and identifiers with innovative, sustainable products to effectively manage their periods.
Our better for you range of comfy reusable period absorbent undies, thongs, boxer briefs and swimwear removes the hassle, waste and disruption from your period day. AWWA's innovative sustainable fabric technology uses four super absorbent, moisture-wicking, anti-microbial and leak resistant protective layers to keep you dry all day long. Simply wear, rinse, wash, and reuse AWWA for an easier way to period.
