For many of our women, girls & people who get their ikura, periods aren’t just a painful inconvenience, they’re a barrier to being able to go to work or school. The KidsCan 2018 survey found that 53% of the 7,700 people surveyed have found it difficult to afford sanitary items at some point, and 30% said they had to prioritise buying other items like food, over sanitary items.

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AWWA Period Care, a New Zealand-owned, female-owned menstrual underwear brand, provide people of all shapes, sizes, and identifiers with innovative, sustainable products to effectively manage their periods.

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From the beginning, a core part of their business has been the positive impact they can have through their brand. Aside from the sustainability benefits of their reusable underwear, founders Michele and Kylie have been on a mission to ensure “no individual with a period is forced to miss out on education or work due to having inadequate access to period products.”

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Through giving customers the opportunity to pay for underwear for someone else, their own contributions where they give 2% of their revenue (in product) to charities and schools every financial year, and their dedication to raising awareness of period poverty, they’re well and truly making a difference.

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It’s not unusual for GoGenerosity business partners to already have a heart for doing good, or a model that they’re using to do that. That’s why our model resonates with them in the first place - because they truly want to make a difference in their local communities, in the best way they can. Our role is simply to help them do even more.

Period Care

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